YouTube Ads: A Comprehensive Guide for Marketers in 2021

Almost one-third of Internet users-1 billion people visits YouTube daily. This makes YouTube, the most popular social media platform. If you want to promote your YouTube channel you can allocate your video ad budget. YouTube has the massive influence and authoritative targeting proficiencies that make it an incontrovertibly treasured platform across the customer journey.

YouTube Ads are promotion marketing strategies that help brands and even creators to effectively reach people searching products & services or video content similar to theirs. Advertisements give you a way to engage more with your audience. And the more engagements your video gets, the more likely the YouTube algorithm promotes it on search pages.

Many marketers buy YouTube subscribers to promote their rankings, reputation, awareness, creditability, and to become an authority in their industry.

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Advertisements enable you to promote something based on your target audience’s interest, using a structure that associates display keywords and in-market consumer demand — to find potential customers who are showing purchasing considerations.

Why choose YouTube Advertisement?

1. Advertisement on YouTube is different from Facebook and Google, you only pay for a view if the visitor crosses the 30-second mark or watches the entire video. Watches under that threshold is absolutely free.
2. A good YouTube marketing video has the potential to completely change the Consumer Buying Behavior and also making decisions to buy the products or services. According to Google, 74.3% of product promotions are explaining through video ad campaigns on YouTube. YouTube’s positive impact & influence of driving sales, revenue, and leads through the medium of online video ad campaigns can be observed by measuring the success achieved by brands/organizations.
3. YouTube advertisements help to broaden your targeting placements and expand as you collect original results. YouTube has unmatched reach and ad inventory using which you can target individual channels and creators too.

Thus, YouTube Ads offers an incredible promotional and influential marketing strategy to reach the new target audience and potential clients.

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You can leverage this inimitable pricing structure, here’s the complete guide to getting started with advertising on YouTube.

Types of ad formats that YouTube provides

Google permits marketers to run 5 different types of ads (both video and non-video format) on YouTube, these include

1. TrueView in-stream ads

• How true view in-stream ads work-

  TrueView In-stream ads play on videos published on YouTube or on a collection of sites and apps in Google display network. They can run on android, iOS YouTube apps, iPad, and on connected TVs. Viewers have the option to skip the advertisement after 5 seconds. If they opt to watch the whole ad, the YouTube video view count will be incremented when the visitor watches 30 seconds of the ad (or full-length video if the ad is shorter than 30 seconds) Some interactions you can leverage through these types of ads are; clicks to visit your website, call to action, cards, and companion banners. These ads run formerly, throughout, or afterward any YouTube video; user clicks on to view. YouTube permits the TrueView In-stream ads to be 12 seconds to 6 minutes long. YouTube analytics doesn’t track views in less than 10 seconds.

• You can leverage these ads-

  As per Google Ads Support, marketers can run a TrueView In-stream YouTube ad for increasing Sales, Leads, Website traffic, Brand awareness, reach, Product promotion and brand consideration.

2. Non-skippable in-stream ads

• How non-skippable in-stream ads work-

  Non-skippable ads play before, during, or after another video. Viewers don’t have the choice to skip these ads. They are of 6-20 seconds and permit you to reach target customers with your complete message. Bids for non-skippable ads are set grounded on target CPM (cost per thousand impressions). Target CPM permits you to bid where you can pay every thousand times your ad is broadcasted.

  • You can leverage these ads-

    Marketers can run a Non-skippable In-stream YouTube ad for Brand promotion, awareness and reach

3. TrueView video discovery ad

How, true view video discovery ads work-

Discovery ads appear alongside organic search results. When your video portraits to be more pertinent than the organic results in Google search results, people can choose to watch it, alternatively. True-view Discovery ads have three lines of text along with a thumbnail. When concerned target audience clicks on the ad, they’re sent through to your video page or YouTube channel. Formerly known as In-display ads, the TrueView video discovery ad is a non-video ad format. They comprise of a thumbnail image, a CTA, link to a website, and a few phrases of description. These promotion tools are known as discovery ads because they are found in places of discovery on YouTube in search results. In this case, the advertiser is charged only when a viewer clicks on the ad to watch the video.  A TrueView Video Discovery YouTube show in the SERPs, homepage, or in the related videos window.

• You can leverage these ads-

  brands/organizations/ Marketers can run a TrueView Video Discovery YouTube ad for Product & brand promotion, contemplation and consideration.

4. Bumper ads

   • How to use 6 seconds bumper ads-

     Bumper Ads are a form of non-skippable YouTube ads. These ads play before a video. In this case, the ad operates within a bidding pricing model. For bumper ads, advertisers pay based on cost-per-impressions (CPM), and you will be charged per 1000 impressions. Here, pricing is based on targeting and competitiveness. You can even set a daily budget and the highest CPM to make sure you don’t overspend than you want.

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   • You can leverage these ads-

     Marketers can run a Bumper YouTube ad for brand awareness and reach. These ads have given advertisers creative methods to increase popularity.

5. YouTube Masthead ads

What are masthead ads-

Masthead ads are a distinct YouTube ad format, that can only be leveraged by preserving it through Google sales representative. Through these ads, you can showcase your brand, product, or service in a native video-based ad format. The YouTube Masthead ads support these metrics in reporting. Accessibility of some metrics rests on the buying model and the device where it appears.

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• Ad impressions
• Clicks to another video
• Video viewership (Video watched till 20%/ 50% / 75% / 100%)
• Clicks to your website
• Clicks to YouTube channel
• Clicks on companion videos

Advertisers can pay for masthead ads on per day or per thousand impressions. Brands invest in masthead ads when they hold a huge awareness drive about a new product/service, in short time duration.

Note: Excluding the Masthead YouTube Ad, you can run any of these ads by clicking on ‘Create a campaign without a goal’s guidance’.

Other non-video YouTube ads

• Overlay Ads

  An overlay ad is a minor banner-like ad that show in the bottom 20% of a video’s screen without hindering the user’s view. These ads can contain images or text, and users can engage with them or turn them off if they want. Clicking on one of these ads will take viewers to a landing page allocated by the advertiser. Overlay ads are a semi- transparent text ad, which can also be crossed. They appear only in the desktop.

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• Sponsored cards

They appear in the video as small call to action pop-ups and represents ads for correlated products. They are a very unobstructed and co-operative form of YouTube advertising. A small ‘i’ symbol appears in the right-hand corner of a video as sponsored card and when a viewer clicks on it, the card expands to your assigned page. They appear in both desktop and mobile devices.

I hope you understood the concept of YouTube advertisements well. Visit Google Ads Help page to know more on YouTube Ads. Feel free to share!

Author bio:

Hello, I am a professional SEO Expert & Write for us Technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.