Many aspects of your business will be important for your growing success, however, getting to know your customers better should be a priority because ultimately without them, you don’t have a business.
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Here are 5 top tips from us to you, so you can get to know your customers better:
Spend your time wisely, doing what you do best – if this is sales, then why not hire a marketing agency to handle your social media, email marketing, and online presence? In doing so, you are freeing up A LOT of time so you can focus on getting to know your clients better, whether that be over the phone or in person. There are many marketing agencies in London who work with high-profile brands and businesses as well as start-ups to grow their audience with on-trend content and social proof for great success!
Reading reviews from the people behind your sales and listening to their feedback will give you a firm idea of who your strongest target market will be and what you need to do to gain their trust and customer loyalty. A negative review can be disheartening however hearing what could be improved from those purchasing it, will allow you to grow your products in line with what your customers genuinely need and want!
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Also read:- write for us technology blogs
Reward customer loyalty! This will build a relationship between yourself and your customers because you are essentially saying ‘I see you and thank you!’ These rewards can be in the form of exclusive discount codes or a free sample with their order. If you provide them with rewards and extras then the chances are, they will be more than happy to invest in more products/services you offer and will suggest you to people they know.
Plan an event – this doesn’t just mean you have to hire a space, buy decor and furnishings and invest loads of money (unless you want to of course). It’s 2023 and thanks to covid and lockdowns, we have all found joy in attending online events via platforms like Zoom. This can be easily set up via Facebook and allows you to connect with your customers and put a face to a name. This is also a great way to show the personality behind your business!
Last but not least, communication is always KEY! With the likes of social media comments, direct messaging, Trustpilot, emails, and forums/groups, there are numerous ways your customers can contact you, so make sure you’re responding and managing those response times across all platforms. The best way to do this is to have set times you block out in your day to get back to as many people as possible, this could be first thing in the morning, just after lunch, and before you shut your laptop at the end of the day. Another option you may find helpful is automated responses so your customers are aware their message has been received and they will get a response within a selected timeframe.
Your customers need to be happy and one of the ways to do that is to connect and listen so find what works best for you and invest the time in communicating with those who support your business. It will be one of the most important things you can do!
For more help understanding your consumers and how to best meet their needs, please see the resource below.
Infographic provided by Riveron – accounting advisory
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