Strategic planning and target marketing at the right time can totally transform your marketing campaigns and make a huge difference in the amount and quality of conversions, customer satisfaction, brand impression, and much more. But, as and when the business expands, it becomes more challenging to stay ahead of the competitors, especially in the marketing segment. Most importantly, it’s hard to track marketing lists, communication sent, and segments, etc.
Microsoft Dynamics 365 for Marketing is an end-to-end marketing automation platform which is specifically developed to enhance communication and build powerful customer journeys that results in more leads with minimum effort. It has the capability to seamlessly integrate with other Dynamic 365 suite products such as Teams, Customer Insights, Sales, etc. that not only enables you to take quick decisions but also better ones. It renders all the necessary features to launch a successful marketing campaign and get a 360-degree overview of your business while aligning your sales and marketing teams.
Microsoft Dynamics 365 Marketing – An Overview
Dynamics 365 Marketing is a result-driven marketing app of the Microsoft Dynamics Suite. It is the best-in-class tool for your marketing team that can help plan extraordinary marketing campaigns across various media channels. Businesses can easily monitor potential leads, schedule events, and track tasks and performance at any time with an arena of available tools.
It is fully integrated with Microsoft and hence makes it possible to exchange data with the other applications of MS Suite in a hassle-free manner. It helps smooth collaboration of different teams over one platform. For instance, the Marketing Team and Sales Team can cooperate more efficiently. Dynamics 365 for Marketing can personalize your digital marketing strategy as per your exact preferences and requirements.
Dynamics 365 Marketing contains two main modules and event management. The two modules include – Real-Time Marketing & Outbound Marketing. Both the modules can build graphical emails and create engaging customer journeys to enhance marketing initiatives.
Advantages of Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a rather complex yet sophisticated application with a range of features and comprehensive customer tracking functionality. Hence, it is the best choice of platform for mid-size enterprises that are serious about spending more time, effort, and budget on their marketing plans.
Although Dynamics 365 Marketing App is suitable for both – B2B and B2C marketing, it is the most advantageous for B2B marketing.
Top Dynamics 365 Marketing Features
- Create Customer Journeys With Ease
Mapping a customer’s journey before and after the marketing campaign is undoubtedly the most important aspect of digital marketing. Marketers must clearly know their target audience before launching any campaign. It is equally important to analyze how potential audiences visited the website, through which sources, how they engaged and interacted with your content, and if or not they were able complete the purchase. All these questions are crucial to understand your target audience.
Hence, creating a customer journey map from being prospect to customer can accurately reflect what measure you need to take to motivate the prospects to buy. A simple drag-and-drop interface can help you build your customer’s journey. You can also use templates and tweak them as per your needs.
You can automate each and every stage of a customer’s journey. For instance, you can schedule a response to a customer’s action or initiate interaction with the customer via email. Based on the customer insights, you can create a tailored path. You can easily design as many workflows as you require and can further divide them into tasks. It automates real-time operations enabling you nurture leads and motivate them to make a purchase.
If you have thorough understanding of the customer’s interest, you interact with them one-on-one basis. Dynamics 365 Marketing is highly integrated with AI and thus allows you to simply engage with the customers on their preferred time and preferred channels. - Effective Multi-Channel Campaigns
You can easily channelize your campaigns as per your customer’s preferences with the simple drag and drop design. You can easily construct multi-channel campaigns such as professional email creation, landing-page creation, social media campaign creation, etc. and cater to the audience accordingly.
Marketers can simply reuse their videos, custom landing pages, content blocks, websites, and forms while integrating your social media presence within no time. This software renders every feature you need to build robust social media presence. - Seamless Event Management
Seamless Event Management is one of the most significant features of the Dynamics 365 Marketing Suite. D365 Marketing enables you to organize events for your prospects and customers to offer great value to them. It allows you effortlessly manage all areas of the event including registration, scheduling, contacts, attendance tracking, speaker management, and much more.
D365 Marketing has the potential of online hosting as it is integrated with Microsoft Teams webinars and live events. This portal enables you to create custom event sites for attendee registration, session planning, event details, profile management during dynamics QR codes, and information about the speakers. You can also imbed registration form from any 3rd party CMS. - Drive More Leads
The main aim of any marketing campaign is to get more and more leads. Dynamics 365 for Marketing renders robust lead management functionality to easily monitor and track leads and score.
Also read:- Pros and Cons of Team Management Software Development
As the app develops customer journeys, you can easily gain information about leads at every stage of the journey on the basis of certain pre-defined rules like website visits, webinar registrations, social media engagements, email engagements, etc. The automatic lead scoring system qualifies the leads and gives them grades on the basis of sales-readiness.
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You can easily see lead lifecycle on the personalized lead dashboards. It helps you to understand the lead’s interaction, interests, and engagement while simplifying lead and conversion tracking.- Exceptional Customer Insights
Insightful data analytics is crucial to track leads, engage them, and convert them into customers. You can directly target the right audience at the right time with the help of robust Customer Insights data. The app creates real-time events triggered customer journeys while entirely customizing the experience. Marketers can conduct a survey with Microsoft Forms Pro to understand more about their customers.
If you want to build a more personalized customer journey while having complete control of the data, use Azure Data Lake Storage Data. Microsoft 365 Marketing App also includes Power BI which enables you to perform personalized analytics. Hence, it allows you to render unmatched customer support while allowing you to interact with the customers and retain them.
Wrapping Up
Microsoft Dynamics 365 Marketing can turn out to be the most powerful B2B marketing tool for mid-sized businesses. With the powerful integration of Power BI and other tools of Dynamics 365 suite, you can take your business to the next level. The app not only assists you in maintaining powerful relationships with your prospects but also helps in winning customer loyalty. The above-mentioned are just a few important benefits of D365 Marketing, which enables you to boost the productivity of your marketing team.
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