SEO plays a very vital role in a business’s online success. And, visibility of your business in search results is the most crucial factor when it comes to meeting your online business goals with SEO.
It hardly matters how great service you are offering or how amazing and helpful your content is. It will not sustain for long unless people find your business on google. That is why SEO visibility is so important.
First, let’s discuss what SEO visibility is and how you can measure the health of your site’s SEO, and what steps you can take to improve it.
What is SEO Visibility?
SEO visibility is about ranking your business higher on organic search results and getting it in front of as many target audiences as possible so that when they use search engines to look for products and services relevant to your business, your site appears.
It is a metric that is developed by Searchmetrics to provide a single and universal index that will help online businesses to determine, measure, and compare their SEO performance.
How is SEO visibility calculated?
The visibility of a site is determined by calculating KPI or key performance indicators. It compiles multiple different data points such as the frequency of a domain URL, the search volume of relevant keywords, etc. Calculating the click-through rate also contributes to the calculation.
This tells you how frequently and where your URL ranks in organic search results of different search engines like Google, Bing, etc.
SEO visibility of your online business can be higher if
- Your domain’s URL ranks higher on the organic search results.
- Your domain’s URL contains keywords with a high search volume.
What does SEO visibility say?
SEO visibility works as an indicator to tell you how visible your website is when people enter queries on search engines with keywords related to your website. It provides a high-level view of your overall SEO performance.
As SEO visibility is a relative metric, it is well-suited to build comparisons as well. You can use it to
- Evaluate how your web pages are performing and which page is ranking higher than the others and why.
- Track down the effects of your multiple SEO campaigns.
- Compare your website’s SEO performance with your competitors and search for ways to make your campaigns more effective than them.
How to measure the SEO visibility of your site?
There are several tools available in the market that calculate SEO visibility in their unique ways. It will not help you at all to track the visibility of one site across multiple tools. Instead, you should decide on one tool and stick to it that you find most helpful for your site. For your travel business, You should go to this site for travel SEO company. They will use proper tools to measure your SEO visibility and performance.
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Here I am listing down some tools that you can use to track your SEO visibility and performance.
- SEMrush is a position tracking tool that lets the users track their keyword ranking and also calculates the changes in your site’s visibility.
- SEOmonitor is an SEO tool that uses current rankings of websites to evaluate the percentage of people who saw your website while searching for a specific keyword.
Why is measuring SEO visibility so important?
By measuring SEO visibility, you can add a lot of benefits to your website and your online business.
You can
- Fulfill your SEO goals more effectively.
- Increase traffic to your business site.
- Generate leads and boost sales.
- Increase engagement with the target audience.
Here are some tips that will help you improve your site’s SEO visibility.
- Do an SEO site audit where you can figure out all the obstacles that are preventing you from accomplishing your SEO goals.
- Developing responsive mobile-friendly websites is very crucial for your business. As most of your traffic comes from mobile devices if your site is not mobile-friendly, your SEO visibility is most unlikely to improve.
- Use long-tail keywords and phrases as they present a better opportunity to appear on the search results when people are looking for specific content related to your business.
- Create SEO-optimized content for your site.
Conclusion:
I hope this article helped you understand what SEO visibility is and how you can improve it for better SEO optimization of your site.
About The Author:-
Hermit Chawla is an MD at AIS Technolabs which is a Web/App design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development.
Author bio:
Hello, I am a professional SEO Expert & Write for us Technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
