You will find a wealth of information on Google that talks about numerous tried and tested ways to boost organic traffic to your website. Apart from this, several SEO companies help business owners by delivering result-oriented organic SEO services.
If you want to hire an organic SEO company or organic SEO consultant to drive organic traffic to your website, then it would be simply great. But, if you are an SEO expert yourself, you can watch out for proven SEO techniques that would help your website rank well in organic search in 2021.
The majority of SEO experts fail to achieve success in 2021 because tactics that proved successful years ago are not effective in organic SEO marketing.
Beyond drafting content around competitive SEO keywords, what you can do is up-level your SEO strategy. Speaking about content strategy, it should focus on your customers’ pain points rather than focusing on the SEO checklist.
THE REAL TRUTH: High-quality on page SEO & well-structured content is going to help you in the Google search game, but wait, this doesn’t mean that you are going to forget SEO. No, not at all.
Below are some actionable steps you can consider in your SEO strategy that will pave the way for organic traffic and help in organic SEO marketing:
- Improve Organic CTR with PPC
CTR (Click-through rate) is a vital metric to consider in your SEO strategy and it should be optimized for your website, especially for title tag and meta description. While this can be achieved successfully, but it is way too consuming. The best way is to take benefit from the PPC test as it will help you in crafting content for meta tags and descriptions. You should set up the test correctly to understand its impact on the web page.
- To decide the best title tag to use, you can create 3 different headline variations, determine meta tags for them and keep the same meta description for all of them.
- To determine the best description, you can test three different ones and keep the same title for all of them.
- Optimize for ‘People Also Ask’
Reasons to optimize for this section:
- It helps you to rank twice on page 1 and with a possibility of holding a PAA result along with first-page ranking
- Helps you to appear prominently on the top of SERPs as an answer to the question your customers are asking, with over 75% of PAA results getting displayed in the top three results.
- Voice Search
A staggering 27% of the population makes use of voice search on their mobile phones. Going by the Comscore reports, almost half of the smartphone users engaged with voice search technology in 2020.
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Voice search query is usually long-tail and specific. Users always prefer specific answers in response to their questions. Users at the consideration stage are more likely to convert than others. With the growing trend observed in voice search optimization, it is to going to stay in demand in 2021 too.
- Core Web Vitals
It is a collection of metrics that revolves around speed, responsiveness and visual stability. Its metrics include Largest Contentful Paint (LCP), First Input Delay (FID) & Cumulative Layout Shift (CLS). Launched in May 2020, these metrics relate to a single thing: user experience with a web page, i.e., its loading time, interactivity and stability while the page gets loaded.
Core Web Vitals will definitely be a ranking factor in May 2021, which means you need to consider this to rank high on first page. For instance: if there are two web pages with relevant content, then user experience metrics will come to search engines rescue by helping them decide which web page to rank higher.
- Video Marketing
If you are not considering videos, then it is high time you should consider YouTube, which is second to Google, with over 1 billion users using it. It is essential to optimize video content for search engines. You can start the optimization process with the video channel name and description. Give a user-friendly description regarding your channel.
If you wish, you can also use the autocomplete feature to get some pop-up suggestions in the search field. Suggestions would comprise keywords that can be used for video optimization to reach the targeted audience.
- Develop Valuable & Unique Content
On average, the content which secures and maintains no.1 position in the Google search has about 1,200 words or more and comprises sharable media. As per the SEO study done by Backlinko, longer content often leads to better ranking and high traffic.
All SEO techniques are based on the idea that you are writing and publishing content that people would like to read. It is essential to understand the mindset of your customers and know what they are looking for, what information will attract them towards your website and establish a strong relationship with your business.
- Target Snippets
Some featured snippets appear at the top of SERP in a rectangular box like the below image.
Apart from being useful for searchers, it is also is helpful for websites. However, you don’t have control over content shown in the Featured Snippet for any searches, as Google bots manage this task.
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The proper method to get your web page featured in snippets is still not clear. It has been observed that few marketers and SEO experts follow some strategies that might prove helpful. For instance, you can try answering any specific question in bullet point format, not to mention well-structured content that might serve the purpose.
- Improve overall UX (user experience) across your site
The main reason to work on overall user experience is that it leads to increased traffic, leads, higher ranking, brand consistency, sales and revenue. Therefore, it is essential to focus on auditing your website to provide a stellar user experience. Improving user experience across your website is not difficult as it seems all it requires is effort; even small efforts would prove advantageous to rank on SERPs. If your web content is unique and engaging, then it would naturally rank high on SERPs.
Also, take out some time to test your current page ranking in search engine results. Work on essential factors such as speed and mobile responsiveness. Provide information in a concise and structured way to ensure the users get what they are searching for. It ensures that the intended message is conveyed successfully and draws attention to appropriate elements.
Final Words
A successful SEO strategy contains website optimization, structured layout, keyword research and unique content. To give your website a competitive edge over your competitors, consider organic SEO services and above-mentioned SEO techniques and make it a part of your SEO strategy. Even understanding the basics of SEO and its techniques, you can witness the significant difference in CTR, customer engagement, organic SEO marketing and not to mention, RANKINGS too!
Author bio:
Hello, I am a professional SEO Expert & Write for us Technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
