Digital Signage is a revolutionary advertising idea that has blended both modern and conventional marketing types. It is also one of the most noticeable forms of advertising that can be found practically anywhere in urban areas, from shopping malls to bus stands.
However, have you ever looked at an advertisement and thought “How long would the same advertisement keep playing?” and found it getting boring? Others might think the same for your digital signage if you don’t ensure that it gets refreshed regularly. This article is going to list the best practices for managers to keep their digital signage refreshed.
What is Digital Signage?
Digital signage is an interactive tool for companies to capture customers’ attention and deliver targeted advertising. Typically, dynamic content—such as text, images, and video—is displayed on LED, LCD, or OLED panels using the appropriate software. If you are new to this specific domain, then contacting Digital Signage Solutions resellers might be a better choice for you to get the desirable results. They will allow you to buy digital signage online and digital LED Display at the best prices.
Ways to keep your Digital Signage Content Refreshed
Analyse your current content
It is important to consider various factors before creating new content, like whether your content is still performing well. Is it relevant? How is the content length, and is it consistent with your brand image? These factors are important to understand if there is any need to change the content to begin with and what the problematic elements are.
Also read:- Role of AI in Business
Evaluate the practicality of your content
After the initial analysis, the next step is to check the content relevance in the context of audience engagement. Is it compelling enough? Is the message being conveyed clearly? Ultimately, the content should resonate with the audience. It should have clarity, should create urgency, and should have an appropriate call to action.
Measure the Return on Investment
To judge the performance of your message, it is significant to measure the ROI because it helps you determine which kinds of content work best and which should be changed or removed. As a result, key performance indicators should be inspected to determine engagement metrics, surveys and feedback, and conversion rates.
Playlist Organisation
After reviewing all of the judging criteria, you should begin looking into scheduling and organising your digital signage playlists. For viewers to see a range of relevant and interesting content, a playlist needs to be properly organised and designed. It should have timely rotation, diverse content, and a content hierarchy to ensure that the prioritized content is being viewed.
Refresh Your Digital Signage by updating the content
Refreshing the content keeps the audience interested and prevents monotony. However, the modified content should not be static and irrelevant. To eliminate that concern, you have to stay updated with the trends, use user friendly templates, and try to utilize the existing content by repurposing it, if possible. We hope that this article helped you get a better understanding of how to keep your digital signage content refreshed and engaging. All the points listed above have been carefully derived after analysing various case studies and live examples. Furthermore, for businesses looking to expand their reach or start with this specific niche, we recommend contacting authorised resellers due to their high expertise.
3 Digital Signage Best Practices
1. Define Your Goals
The first step to creating digital signage content is setting goals for your project. If there isn’t a clear direction, it will be difficult to make an informed decision, so being specific about the outcome beforehand is essential.
Here are ways to do this:
- Set objectives and goals: What are you trying to achieve with your content? Do you want to inform, educate, or entertain your audience? How will digital signage content help you achieve your goals?
- Establish your metrics: How will you measure the success of your signage? What are your KPIs? What is your timeline for completing these metrics?
- Know your audience: Who will be seeing your digital signage? What are their needs and wants? How often will they view your messaging?
- Determine your location: Where will your content be displayed, and how will this help you achieve your goals? How long will viewers spend looking at them?
- Evaluate resources: What is your budget? How and who will manage and update content? What technologies will we use?
Keep in mind that you should set realistic goals, as overly ambitious goals often leave you disappointed.
2. Map Out Your Content Strategy
Now that you’ve established your actionable goals, you’ll need to take the time to plan out your content strategy to ensure your content is relevant, engaging, and effective.
To do this, you’ll need to determine which type of content you want to create: static or dynamic.
- Static content: This type of content is put in place and left to run without any changes. Examples of static content include digital posters, whitepapers, billboards, and looped video content.
- Dynamic content: This type of content is designed for interactive experiences and allows information to be changed in response to specific inputs. Dynamic content includes interactive kiosks, emails, wayfinding boards, and proximity displays.
While it’s possible to achieve simple static content with common software like Microsoft PowerPoint, you’ll need to invest in advanced digital software to create interactive content that’s genuinely engaging and improves your business outcomes.
You’ll also need to determine who’s going to manage your content. Will you use internal resources or utilize external solutions?
You’ll need to consider:
- Who’s creating your content?
- How often will it be updated?
- What level of expertise is required to manage your content?
Many businesses use content management solutions, like Wallboard, that come equipped with various features to help them effectively create, manage, and set schedules for their digital signage.
3. Ensure Your Content is Accessible to All Audiences
The Americans with Disabilities Act (ADA) requires businesses to provide equal access to goods, services, and information for all individuals. Digital signage content should also be accessible to those with hearing, visual, and physical impairments.
Here are a few tips for ADA-compliant interactive digital signage:
- Interactive/play components: Any buttons, keyboards, or other manipulative elements must be no higher than 44 inches. There are advanced recommendations based on obstructed and unobstructed displays.
- Speech output: All information and functionality on displays must have the option to be speech enabled.
- Text size: The character height of the letter “I” determines the viewing distance. For example, the minimum character height needed to view a display at 72 inches is 5/8 inch.
- Style: Sans-serif fonts are the preferred font style for ADA signs.
Author Details:
This is Anil, I am a professional SEO Expert & Write for us technology blog and submit a guest post on different platforms- technootech provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
