AI plays a crucial role in today’s market and industries like the jewelry industry, clothing industry, e-commerce markets, etc. If we see how AI is replacing digital marketing? So, we have to find out the capabilities and limitations of AI in the digital marketing landscape. What are the impacts that AI can have and how is it capable of modern marketing tactics?
According to me, AI revolutionizes new marketing strategies to help a business to reach their potential customers. As ai is an enabler not the replacement for humans and digital platforms. Artificial Intelligence is one of the significant toolkits for digital marketing for effective and efficient use of data and time because ai tools help a digital marketer for saving their time and to invest their time for other crucial tasks in the organization.
Ai tools may also help the companies and industries for a real time data analysis and records of their clients and customers. Along with that there are also some key points where ai can not take the place of a human mindset. as the data given by the ai tools is also input by the humans. As we know that ai do not have their own mindset it is a machine learning tool and it does not have the emotional intelligence so without a human ai is nothing.
ROLE OF AI IN DIGITAL MARKETING
Digital marketing may provide effective and efficient results if we use the AI tools and machine learning tools in it like chatbots, predictive analysis tools to track the performance, personalization in customers preferences,etc. below are the elaborations of these points with examples:-
- If we talk about the chatbots, this is the ai tool which can help a website query and normal general queries raised by the customers and also help with the personalization and solution for their need and preferences. For example, myntra is using the chatbot AI machine learning tool for resolving the queries of the customers and also providing the personalization of products according to the preference of the customer.
- If we talk about the predictive analytical tools, these tools track the searches of a customer, analyse the interest of the consumer and store their data for the personalized advertising. For example, instagram tracks our SERP rate and keywords research for showing the feed and marketing campaigns according to the interest of the customers.
- Somewhere we can say the personalization stands with the predictive analysis because after the analysis an AI machine learning tool helps to understand the needs of the customer and then provide the personalized result. Let’s move to the example of analytical tools helping in driving personalization. example of flipkart, If we add something in the cart and not buy it for the long run then flipkart shows the similar results that we added into the cart and also email to the customers personally that the product is in your cart is waiting for you we are offering 30% discount. This is how AI is impactful for driving the increment in customer loyalty.
AUTOMATION AND EFFICIENCY
AI machine learning helps to start an automated email which is mostly impossible for an individual to do it personally within an hour. Automated email campaigns help to approach customers in a bulk. Also automated a/b testing provides the time efficiency to perform the other important task of the organization like building the strategies for marketing campaigns to increase the engagement of the viewers. We cannot say that AI can replace the human or digital marketer because i have the repetitive data given by google and other apps but a human can use their mind for understanding the emotional needs of the markets.
USE OF AI IN CONTENT WRITING
Ai can help a human to provide the information on the given prompt but can not replace the need of a human writer due to the lack of its originality of content or lack in emotional depth of the human culture and societal norms. AI has a low understanding in human behavior and nature which can be only analysed by humans. As the human content helps the credibility of the site and increase the seo performance if the content is not duplicate and delivers values to the readers also helps in legal integrity by providing originality and delivering the strong values to readers to build their trust.
PERSONALIZATION – A STEP BEYOND HUMAN CAPABILITIES
Before this new era of modern techniques like digital marketing and machine learning the market was following the traditional techniques like radio advertising, templates, banners, print media, etc for reaching their potential market segments. But digital marketing made their work more easy and effective to save time and cost.
Digital marketing is a marketing strategy which uses the online platforms to promote the product and services through the different online campaigns. Let’s take the example of Netflix and Amazon.
NETFLIX
Netflix is one of the best examples for modern marketing strategies. They followed the cost effective and interest generating strategies to convert their services in customer retention by using the tactics. In the initial stage Netflix was providing free services to build the customer interest in the web series and movie by providing high quality graphics and audios after that when the customer loyalty built they came up with their premium plans.
AMAZON
Amazon is an e-commerce platform which provides a platform to the business for selling their product easily into the global market and to generate goodwill and to generate the sales and profit by covering the international boundaries also. Amazon also provides personalization to their users by analysing the search history. They provide the suggestions of the products according to the customer interest. Along with that amazon also provides the date of delivery option for the convenience of the customer and apart from this they also have a great customer support services for the issues or queries raised by clients.
CONCLUSION
In conclusion, AI can not replace but it is reshaping the businesses and industries to provide more growth, profit and sales by helping in different sectors like IT sector, retail sector, or other business sectors like logistics,etc. AI is more effective and efficient for digital marketing because it derives the automated command and saves the time of an individual. It can help in the personalized emails, messages and campaigns which helps in increasing the customer reach.
Ai can provide the backbone to digital marketing but can not take the place of it because I only have the repetitive data and machine learning data but a human has a different mindset to produce the innovative and creative ideas. Yes , AI can be an essential toolkit to digital marketing for engaging and inspiring customers to feel connected with the product we are delivering but can not understand the emotional and cultural needs of a person.
Author Details:
This is Anil, I am a professional SEO Expert & Write for us technology blog and submit a guest post on different platforms- technootech provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
