Digital Marketing is more important than offline marketing because Digital Marketing has many platforms to introduce products but in Offline Marketing, it is time consuming and it requires one on one person interaction to make customers aware about the product .
Why Digital Marketing?
Digital Marketing has many online or e-commerce based platforms to introduce the products like Social Media such as Facebook, Instagram, Youtube Advertisements, Google ads, Email marketing, and also it has a safe payment process including phonepe,Gpay , UPI .
Digital Marketing has Includings :-
World Wide Audience
Targeted Marketing
Enhance Customer Relationship Buildings
Global Reach
Blogging
Live Demo
Good Return Policy
Measurable Results
Tracking locations
1. World wide Audience :-
Through Digital Marketing, we can interact with the customer globally and introduce the product and aware brand.
2. Targeted Marketing :-
Basis of Demographics Factor like Age wise, Gender wise, Occupation, Height wise, and Market Research that are the competitors .
3. Enhance Customer Relationship Buildings :-
Digital Marketing is the best way to increase customers through brand promotions and advertisements, email marketing, lead generation.
4.Global Reach :-
Digital Marketing is the biggest platform to reach Globally such as Facebook, Instagram , and with the help of blogging, SEO ( Search Engine Optimization ), and email.
SEO :- SEO is the tactics or technologies to engage the customer’s reach and brand promotions.
5. Blogging : –
Blogging of the product and their manufacturing process showing to the customer which is available on youtube and their website to promote their brands .
6.Live Demo :-
For building the customer trust and brand loyalty, we can give a live demo and show the products.
7. Good Return Policy :-
In digital marketing , it is very easy to return the product if customers are not satisfied .
8. Measurable Results :-
Through the customer’s rating and feedback, we can measure whether customers are satisfied or not .
9. Tracking Locations :-
In online marketing, we can track location of where our delivery is and how much time is there to deliver products and also, we have information about who our delivery partners are .
Digital Marketing platforms Like Amazon , Flipkart , Meesho , Swiggy , Zomato , Giva and so many .
Amazon :- Amazon is basically online or ecommerce marketing to provide all types of products for the customers like shoes, clothes, electronics items, kitchen appliances and so many .
Amazon gives online delivery which saves our time and also saves our transport cost .
What is the process of Online Marketing?
- Research :- Research about business, what are the visions, targeted audience, product details.
- Create:-Define the mission of the business, what are the goals to achieve the visions.
- Promote :- How to promote products such as through Paid advertisements, with the help of social media such as instagram reels, blogging, Search Engine Optimizations.
- Analyse :- Analyse Customer Satisfaction to tracking the performance through feedback, ratings .
- Optimize :- After the tracking performance, check the customer’s complaint and improve it.
Why Not Offline Marketing?
Offline marketing which is also known as Traditional Marketing. If we talk about offline marketing, it is time consuming, includes one on one interactions and is very expensive.
Offline marketing includes :-
- Face to Face interactions through meetings and events which take time and are cost effective.
- It has Tangible marketing where we touch or see the products .
- Offline marketing has newspaper advertisements which are very costly, and nowadays there is very less population who read newspapers because everything is available online .
- Offline marketing has a very limited audience .
- It has expensive Marketing .
Offline Marketing involves 7p’s .
1. Product – which type of product needs the customer, what are the requirements .
2. Place – Analyse which areas should be covered .
3. Price – Pricing strategy which is affordable for the customer, where every customer can buy the products lower class, middle class both can.
4. Promotion – Banner , Poster , Email , Tv Advertisements .
5. People – How to interact with the people.
6.Process – What are strategies to involve goods and services .
6.Physical evidence – Physical evidence refers to legal documents .
With the help of 7P’s we can analyse the customer need, availability of products and market demand and market research .
Additionally, in offline marketing, the challenges faced by the Marketers are Community Engagement, Lack of Targeting Precisions, High Cost, Reaching Offline Audience, Market Research.
- Community Engagement :- Community engagements refers to brand building and brand awareness .
- Lack of Targeting Precisions :- Demographic Factors like Age , height , gender , occupations , these all help in target customer that who needs and how to analyse it because without surveys no data can available .
- High Cost :- For the Tv Advertisements , newspaper ads , prints ads cost are very high for the advertisements strategies .
- Reaching Offline Audience :- To reach an offline audience is very time consuming and cost effective .
- Market Research :- Market research is basically collection of data through primary data done by surveys and secondary data which is also available on the internet .
Offline marketing can be done by some factors like Political factor , economical factors , social factor.
Offline marketing is time consuming, cost effective, expensive marketing, while online marketing is time effective, cost effective, enhancing customer relationship and customer satisfaction , easy delivery process , easy payment methods , easy to access data , and good return policy .
Author Details:
This is Anil, I am a professional SEO Expert & Write for us technology blog and submit a guest post on different platforms- technootech provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
