There are lots of challenges a student faces, especially when getting college admission. And apart from the admittance, the other big challenge is finding the appropriate accommodation. Since accommodation is as crucial as selecting a college. It doesn’t matter whether you go for on or off-campus accommodation. As it plays a significant role in the overall college experience.
So it is essential to get suitable accommodation. Due to this reason, housing fairs tend to be very useful for students. And especially for those who are out of town or from abroad. It helps in connecting students with real estate agents/companies. And help them in knowing the available properties. These housing fairs also play a pivotal role in strengthening the real estate agent-client relationship, allowing for a more comprehensive and trusted interaction between students and agents.
Now it is not possible every time to attend a housing fair physically. So what can you do? The answer is to go for a virtual housing fair. But what is a virtual housing fair? A virtual housing fair is the digital version of a regular housing fair. It aims to replicate the experience of the physical event. And it uses a 3-D and interactive digital environment.
If you are thinking of hosting a virtual housing fair but don’t know how to promote your event? Then don’t worry. We have some tips for you.
Tips for promoting virtual housing fair
- Building a webpage
The first or the primary step is to make either a dedicated website for your virtual housing fair. Or you can simply create a webpage for your housing event. This webpage can be part of the college/university website. Also, this page will act as a landing page. Since it will serve as a gateway to your event, it should contain all the necessary information. This information can be regarding speakers, guests, time, duration and most important the link of the event or registration. Also, this page has to be interesting enough to get the CTA from the audience.
- Using Keywords boost the ranking
You can use the relevant keywords to improve your website’s ranking on search engines. This will help in making your website more visible on the internet. So that those people who are searching using various keywords will be able to see your website.
For this, you can search for the most popular keywords on google. In this case, virtual housing fair, accommodation, college accommodation or university accommodation and so on. Include these keywords in your website/webpage to a higher ranking on the internet.
- Use email marketing
Email marketing is one the most effective marketing techniques out there. You can send emails as a reminder about App and Web development like various housing options and renting lists. This will attract a potential audience. Apart from this, you can also send newsletters regularly. This will keep the relevant people interested.
These newsletters can be targeted to parents and students looking for accommodation with routine updates. You can send these emails before, during or after the Virtual and Hybrid events. Share announcements and ask for feedback through emails. It will act as a notification during the event. And those who are interested in your event will be reminded to attend your event.
- Prepare an event teaser video
One of the most effective ways to promote anything is to release a teaser video about that thing. It will benefit you in multiple ways. First, it will introduce your event to the world. Secondly, it will create a needed hype around your event. Remember to include crucial information like what your event is about? What is going to happen at your event? And who will be the guest and speaker at your event? And so on.
- Social Media marketing
Social media is one the most influential places in our lives today. So use this place in your favour. Market your event on multiple channels. These include Facebook, Instagram, Snapchat, LinkedIn and Twitter and so on. But before you begin, you need to understand the nature of different social media platforms. This will be followed by an effective strategy to post content effectively on these platforms. This may include the type of content effective on each platform; right time for posting on these platforms. And also, you can collaborate with a social influencer to boost your engagement on social media.
- YouTube Marketing
YouTube is the most popular video-sharing platform on the planet. And is the second most popular search engine, right after Google. So, you should upload all the video related to your event on YouTube, especially the teaser video and fully recorded video of your event.
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If you are confused about what type of content you should post. So, you look at your competitors’ page. And can use different ideas like interview testimonials, messages from speakers/guests and sponsors and so on.
- Tell sponsors to spread the word
You can ask your sponsors to promote your event through word of mouth. They can ask their family, friends and colleagues to attend and promote the event. Also, they can release a video about the event in which they can give their message about the event. They can upload this video on their social media platforms. And alternatively, you can upload this video on your social media accounts and YouTube channel.
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- Self-promotions of speakers
You can ask your speakers to promote themselves. Now most speakers may not be able to do it. So you need to give them a little push in the form of motivation and help. Since this will attract your speaker’ followers to your event. It means more publicity to your event and more potential audience at your event.
- Video or vlog of the event
Now you can divide it into two parts, one before the event day and the other during the event. But you must be wondering how? The answer is simple. Before the event, you can release a video about Behind the Scenes (BTS) or final preparation for the event.
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During the event, you can live-stream your whole event or can release specific bits for your event. It will engage the audience as well as those who are not at your event. And most importantly, you need to provide a link to the fully recorded video of your event. This will be targeted at those people who were not at your event.
We hope that this article will guide you. And you will have a successful virtual housing fair. Tell us about your favourite tips and thoughts about virtual events.
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Hello, I am a professional SEO Expert & Write for us Technology blog and submit a guest posts on different platforms- we provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.
